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UTM Parameter Best Practices

UTM parameters are identifiers that digital marketers can add to URLS to enable tracking for traffic sources, website visitors and attributing and modeling important events like conversions or sales. UTM parameters are typically used in digital campaign URLs to label the marketing channel and campaign that refers users to a website.

July 14, 2022
UTM Parameter Best Practices
Resources

On improving ad spend effectiveness and efficiency

With OutPoint, you can simulate optimal paid media mix across current and new paid channels. OutPoint's models apply media mix modeling principles in real-time, using machine learning and causal inference.

July 14, 2022
On improving ad spend effectiveness and efficiency
Resources

Marginal CAC vs. Average CAC (Customer Acquisition Costs)

Marginal CAC: What is the *additional* cost of acquiring a new customer as spend increases?

July 14, 2022
Marginal CAC vs. Average CAC (Customer Acquisition Costs)
Resources

The Ultimate Guide To Digital Marketing Channel Diversification (2021)

Are you looking to diversify to a new channel in 2021? OutPoint can help. We use technology to help digital brands marketers diversify paid ad spend and discover the benefits of an optimized marketing mix.

July 14, 2022
The Ultimate Guide To Digital Marketing Channel Diversification (2021)
Resources

How to upload a CSV to OutPoint

One of the best features of OutPoint is the ability to accurately model lifts from Offline channels.However, in order to learn about your offline spend, we'll ask for a CSV upload.

July 14, 2022
How to upload a CSV to OutPoint
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