No. OutPoint is a data science suite focused on predictive modelling of marketing investments. Analytics tools are focused on reporting past events, often using limited click or pixel-based reporting technologies.
Unlike existing Marketing Attribution tools focused on historical analysis and reporting (i.e., "how did we do?"), OutPoint's utility is in future decision-making and paid channel investments (i.e., "where should we invest next?").
We believe there is more value in predicting future outcomes than reporting on the past. With OutPoint, you can simulate optimal paid media mix across current and new paid growth channels to achieve higher revenues, lower costs, or both.