Diversify and scale your media mix
OutPoint offers automated media mix modeling (MMM) software to improve the performance of every ad dollar.
Our team
Sean Billings
Rob Palumbo
Venkat Vivek
Tanya Tang
Thomas MacDonald
Ritesh Kumar
Unlock your roadmap to faster, more predictable growth.
Understand where to spend your next ad dollar using tools powered by machine learning.
Wondering about your offline channel performance, and what’s driving those unattributed organic conversions? Our organic lift model helps you understand both.
Accurately predict incremental ROAS, CAC, and return lift outcomes by spend. Find out how much room you have to scale on any channel and avoid diminishing returns.
Save time with tailored recommendations to maximize either growth or efficiency, or input custom spends for ‘what if’ scenario planning.
With OutPoint you can get set up in days, not months.
Easily and securely migrate your marketing data directly from the tools you use.
How it works
Connect 1st party data
Simply plug in your revenue and cost data. No dev team is required for onboarding.
Run automated MMM
Incrementality and economic lift modeling for online and offline spends, refreshed monthly.
Evaluate performance
Monitor diminishing returns and marginal costs to discover highest return channels.
Allocate an optimal budget
Dial up or dial down channel spends based on predicted return to unlock net-new growth .
OutPoint helps marketers unlock "the big three" of marketing measurement:
What is the economic impact of my online and offline channels?
What is the lift above the baseline?
What will my next dollar earn?