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Media Mix Modeling: The OutPoint Methodology

OutPoint is a growth modeling tool that enables the profitable allocation of paid media budgets across paid channels. OutPoint’s predictive media mix models (MMM) optimize ad budgets for incremental lift and marginal performance to generate precise next dollar spend recommendations.

July 14, 2022
Media Mix Modeling: The OutPoint Methodology
Articles

Three Kinds of Production Machine Learning

This blog will flesh out examples of how machine learning solutions can actually take on fundamentally different forms, and how these forms lead to practically different (and sometimes cross-purpose) production scenarios with radically different pain-points.

July 14, 2022
Three Kinds of Production Machine Learning
Articles

Zero to One Channel?

In retrospect, years of performance data now shows that the advice to "get just one channel to work" may have been misleading at best and toxic at worst for an entire cohort of high-growth B2C companies.

July 14, 2022
Zero to One Channel?
Articles

Great Hidden Marketing Math

At OutPoint.app, we identify the "great hidden math" inside a growing company's media mix to enable faster, more efficient growth.

July 14, 2022
Great Hidden Marketing Math
Articles

An Overview of Marginal Decision Making

In economics, marginal thinking requires decision-makers to evaluate whether the benefit of one more unit of something is greater than its additional (i.e.., marginal) cost.In the OutPoint case, we evaluate whether the expected return from an additional dollar of ad spend is greater than its cost.

July 14, 2022
An Overview of Marginal Decision Making
Articles

The Future of Marketing: It’s Both an Art and Science

Should high-growth companies treat Marketing as an Art or a Science? Are traditional marketers or growth marketers more effective in their roles?

July 14, 2022
The Future of Marketing: It’s Both an Art and Science
Articles

What does 'OutPoint' mean (in growth, sorry boxing folks)

At OutPoint, those “points” gained through improved use of dollars, whether it’s money saved today or predictable growth tomorrow through improved incrementality & marginal return on spend.

July 14, 2022
What does 'OutPoint' mean (in growth, sorry boxing folks)