OutPoint Blog: Media Mix Modelling Blog

Latest articles

#paid x OutPoint: 5 tips to scaling creator marketing

You’re using influencer marketing and it’s driving conversions, but how do you grow this channel to maximize your return? Download this guide for five tips on how to scale your impact. Learn about tools to automate, how to tap into trends, and tips for maximizing your distribution.

Updates

Firework x OutPoint: Maximizing eCommerce CLTV:CAC

With the end of the third-party cookie in sight and Apple’s iOS 14.5 privacy updates already in full effect, brands are scrambling to find new and innovative ways to reach customers and measure the performance of their advertising dollars.

Articles

Media Mix Modeling: The OutPoint Methodology

OutPoint is a growth modeling tool that enables the profitable allocation of paid media budgets across paid channels. OutPoint’s predictive media mix models (MMM) optimize ad budgets for incremental lift and marginal performance to generate precise next dollar spend recommendations.

Resources

UTM Parameter Best Practices

UTM parameters are identifiers that digital marketers can add to URLS to enable tracking for traffic sources, website visitors and attributing and modeling important events like conversions or sales. UTM parameters are typically used in digital campaign URLs to label the marketing channel and campaign that refers users to a website.