What does 'OutPoint' mean (in growth, sorry boxing folks)

What does 'OutPoint' mean (in growth, sorry boxing folks)

At OutPoint, our POV is every company should aim for antifragility and build capital efficiency into their core operating systems. It takes discipline and transparency, but capital efficiency is how enduring companies survive and thrive.

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How to upload a CSV to OutPoint

How to upload a CSV to OutPoint

One of the best features of OutPoint is the ability to accurately model lifts from Offline channels. However, in order to learn about your offline spend, we'll ask for a CSV upload. The following is a step-by-step guide to uploading a CSV to OutPoint

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Great Hidden Marketing Math

Great Hidden Marketing Math

Gaining an understanding of a high-growth brand's dynamically changing Marginal CAC (customer acquisition cost), CLTV (customer lifetime value), predicted lift, etc., levers by channel are 🔑 to unlocking "great hidden math."

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OutPoint Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling 

OutPoint Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling 

TORONTO, Nov. 22, 2021 /PRNewswire/ -- OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering …

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Three Kinds of Production Machine Learning 

Three Kinds of Production Machine Learning 

This blog will flesh out examples of how machine learning solutions can actually take on fundamentally different forms, and how these forms lead to practically different (and sometimes cross-purpose) production scenarios with radically different pain-points.

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UTM Parameter Best Practices

UTM Parameters Best Practices

What are UTM Parameters? UTM parameters are identifiers that digital marketers can add to URLS to enable tracking for traffic sources, website visitors and attributing and modeling important events like conversions or sales. UTM parameters are typically used in digital campaign URLs to label the marketing channel and campaign that …

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Media Mix Modeling: The OutPoint Methodology 

Media Mix Modelling at OutPoint

What is OutPoint? OutPoint is a growth modeling tool that enables the profitable allocation of paid media budgets across paid channels. OutPoint’s predictive media mix models (MMM) optimize ad budgets for incremental lift and marginal performance to generate precise next dollar spend recommendations. OutPoint uses advances in machine learning and …

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