At OutPoint, our POV is every company should aim for antifragility and build capital efficiency into their core operating systems. It takes discipline and transparency, but capital efficiency is how enduring companies survive and thrive.

One of the best features of OutPoint is the ability to accurately model lifts from Offline channels. However, in order to learn about your offline spend, we'll ask for a CSV upload. The following is a step-by-step guide to uploading a CSV to OutPoint

Gaining an understanding of a high-growth brand's dynamically changing Marginal CAC (customer acquisition cost), CLTV (customer lifetime value), predicted lift, etc., levers by channel are 🔑 to unlocking "great hidden math."

TORONTO, Nov. 22, 2021 /PRNewswire/ -- OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering …

This blog will flesh out examples of how machine learning solutions can actually take on fundamentally different forms, and how these forms lead to practically different (and sometimes cross-purpose) production scenarios with radically different pain-points.

What are UTM Parameters? UTM parameters are identifiers that digital marketers can add to URLS to enable tracking for traffic sources, website visitors and attributing and modeling important events like conversions or sales. UTM parameters are typically used in digital campaign URLs to label the marketing channel and campaign that …

What is OutPoint? OutPoint is a growth modeling tool that enables the profitable allocation of paid media budgets across paid channels. OutPoint’s predictive media mix models (MMM) optimize ad budgets for incremental lift and marginal performance to generate precise next dollar spend recommendations. OutPoint uses advances in machine learning and …