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Media Mix Modeling: The OutPoint Methodology

OutPoint is a growth modeling tool that enables the profitable allocation of paid media budgets across paid channels. OutPoint’s predictive media mix models (MMM) optimize ad budgets for incremental lift and marginal performance to generate precise next dollar spend recommendations.

July 14, 2022
Media Mix Modeling: The OutPoint Methodology
Resources

UTM Parameter Best Practices

UTM parameters are identifiers that digital marketers can add to URLS to enable tracking for traffic sources, website visitors and attributing and modeling important events like conversions or sales. UTM parameters are typically used in digital campaign URLs to label the marketing channel and campaign that refers users to a website.

July 14, 2022
UTM Parameter Best Practices
Articles

Three Kinds of Production Machine Learning

This blog will flesh out examples of how machine learning solutions can actually take on fundamentally different forms, and how these forms lead to practically different (and sometimes cross-purpose) production scenarios with radically different pain-points.

July 14, 2022
Three Kinds of Production Machine Learning
Resources

On improving ad spend effectiveness and efficiency

With OutPoint, you can simulate optimal paid media mix across current and new paid channels. OutPoint's models apply media mix modeling principles in real-time, using machine learning and causal inference.

July 14, 2022
On improving ad spend effectiveness and efficiency