At OutPoint, our POV is every company should shoot for antifragility in the 2020s and build capital efficiency capabilities into their decision systems (e.g. budgeting processes around unit economics). It takes discipline and transparency, but capital efficiency is how enduring companies survive and thrive.

Let’s take a look at the Collins dictionary definition for OutPoint:

  • “outpoint
  • in American English
  • (ˌautˈpɔint)
  • 1. to excel in number of points, as in a competition or contest”

At OutPoint, those “points” gained through improved use of dollars, whether it’s money saved today or predictable growth tomorrow through improved incrementality & marginal return on spend.

Our first product is a capital efficiency optimization engine that focuses on one of the essential line items on the P&L (if not the largest in some of the highest market cap companies in the world... the marketing budget).

As market sentiments have shifted, we’ve realized just how vital capital efficiency and getting a handle on unit economics is to our clients (although it was always in our core product DNA re: marginal costs, diminishing returns, etc.). We built antifragility and resilience into OutPoint from day 0 and we'll always be there to create value for clients through booms and busts.

Still need a bit more detail? Imagine a world-class FP&A manager and data scientist chilling with the CMO and marketing leader supporting (but not dictating) on capital allocation decisions and helping the company win. Voila, you have OutPoint's SaaS.

And it's extremely valuable.

Think this opportunity sounds ambitious? It is. Our work is ongoing, but our ambition is to grow the capital efficiency of every stakeholder we can, eliminate as many inefficiencies as possible, and grow the total GDP of the digital consumer economy.

Our work is win-win-win for clients, agency & channel partners (who face an uphill climb against the FB/GOOG duopoly and now AMZN/AAPL's emerging monopolies, but that’s another story), and our employees, where we aim to build the best place to grow and nurture a learning and value-accretive career.

It’s not easy. But we create value and do this long-term.

Join us at Together, we will rack up points (cap efficiency) and win. 🏆🥊💸 #fintech


Antifragility is a property of systems in which they increase in capability to thrive as a result of stressors, shocks, volatility, noise, mistakes, faults, attacks, or failures. The concept was developed by Nassim Nicholas Taleb in his book, Antifragile, and in technical papers.[1][2] As Taleb explains in his book, antifragility is fundamentally different from the concepts of resiliency (i.e. the ability to recover from failure) and robustness (that is, the ability to resist failure).

OutPoint is one such system that thrives in an increasingly volatile and antifragile world. Our models literally get better from fluctuations, signals, lifts, dips, mistakes, wins, shocks, you name it. We're here to help.

P.S.S. - here's another take on how to become more capital efficient with Marketing dollars courtesy of @leoubbiali