How OutPoint Works

overview

Welcome to OutPoint, a data science platform built to enable profitable allocation of paid media budgets

Our machine learning-enabled media mix models optimize your budget for incremental lift and marginal performance

  • Unlock actionable spend recommendations
  • Scale paid media efficiently across channels
  • Measure brand lift & return for offline + online
  • Roadmap future growth

We believe superior ad spend decisions are backed by data science

Featured work

Ingest, optimize, scale, repeat

Complex models tailored to your business, made simple with clear insights and recommendations.

Our machine learning models optimize your budget for incremental lift and marginal performance

Get started by connecting your revenue and ad spend data sources.

Our system uses high-security authentication, and we never write to your systems or change internal settings (we only need read access!)

facebook cac

We then map changes in ad spend to changes in revenue on the basis of incremental lift and marginal returns, helping inform your mix

  • ROAS curves + Marginal CAC
  • Incrementality + cross-channel lift
  • MMM techniques
recommendations

We'll recommend exactly how much to dial up or dial down your spend per channel based on modelled return and lift

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