Welcome to OutPoint, a data science platform built to enable profitable allocation of paid media budgets
Our machine learning-enabled media mix models optimize your budget for incremental lift and marginal performance
Complex models tailored to your business, made simple with clear insights and recommendations.
Get started by connecting your revenue and ad spend data sources.
Our system uses high-security authentication, and we never write to your systems or change internal settings (we only need read access!)
We then map changes in ad spend to changes in revenue on the basis of incremental lift and marginal returns, helping inform your mix
We'll recommend exactly how much to dial up or dial down your spend per channel based on modelled incremental value, then suggest new growth channels to unlock
