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Three Kinds of Production Machine Learning

This blog will flesh out examples of how machine learning solutions can actually take on fundamentally different forms, and how these forms lead to practically different (and sometimes cross-purpose) production scenarios with radically different pain-points.

Three Kinds of Production Machine Learning
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On improving ad spend effectiveness and efficiency

With OutPoint, you can simulate optimal paid media mix across current and new paid channels. OutPoint's models apply media mix modeling principles in real-time, using machine learning and causal inference.

On improving ad spend effectiveness and efficiency
Articles

Zero to One Channel?

In retrospect, years of performance data now shows that the advice to "get just one channel to work" may have been misleading at best and toxic at worst for an entire cohort of high-growth B2C companies.

Zero to One Channel?
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Marginal CAC vs. Average CAC (Customer Acquisition Costs)

Marginal CAC: What is the *additional* cost of acquiring a new customer as spend increases?

Marginal CAC vs. Average CAC (Customer Acquisition Costs)
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