In retrospect, years of performance data now shows that the advice to "get just one channel to work" may have been misleading at best and toxic at worst for an entire cohort of high-growth B2C companies.
Marginal CAC: What is the *additional* cost of acquiring a new customer as spend increases?
Are you looking to diversify to a new channel in 2021? OutPoint can help. We use technology to help digital brands marketers diversify paid ad spend and discover the benefits of an optimized marketing mix.
At OutPoint.app, we identify the "great hidden math" inside a growing company's media mix to enable faster, more efficient growth.