Diversify and scale your media mix

OutPoint offers a suite of budget allocation decision tools for improved performance on every ad dollar.

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Partner with an experienced team

Erika Fabian

Erika Fabian

Head of Sales
Sean Billings

Sean Billings

Co-Founder & CTO
Rob Palumbo

Rob Palumbo

Co-Founder & CEO

How it works

Connect 1st party data

Simply plug in your revenue and cost data. No dev team is required for onboarding.

Run automated MMM

Incrementality and economic lift modeling for online and offline spends, refreshed monthly.

Evaluate performance

Monitor diminishing returns and marginal costs to discover highest return channels.

Allocate an optimal budget

Dial up or dial down channel spends based on predicted return to unlock net-new growth .

Uncover the metrics you need to answer the hardest questions in growth:

Are you spending effectively?
Where should you allocate your next ad dollar?