Great Hidden Marketing Math

by Robert Palumbo

Inspired by a Tweet by Paul Enright

"Great Math + Great Narrative = Consensus Long

Great Hidden Math + Bad Current Narrative = Great Long Thesis

Bad Math + Bad Narrative = Consensus Short

Bad Hidden Math + Great Current Narrative = Great Short Idea"

Paul Enright (https://twitter.com/pmje73/status/1484871153814548485)

At OutPoint.app, we identify the "great hidden math" inside a growing company's media mix to enable faster, more efficient growth.

Gaining an understanding of a high-growth brand's dynamically changing Marginal CAC (customer acquisition cost), CLTV (customer lifetime value), predicted lift, etc., levers by channel are 🔑 to unlocking "great hidden math." 

These "hidden" metrics (you won't find them in any ad platform dashboard or web analytics suite) will inevitably become standard... and unlock growth at more sustainable costs. Great hidden math is uncovered on the margins.

Your cart
    Checkout