Diversify and scale your media mix

OutPoint offers automated media mix modeling (MMM) software to improve the performance of every ad dollar.

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Our team

Sean Billings

Sean Billings

CTO & Co-Founder
Rob Palumbo

Rob Palumbo

Co-Founder & Advisor
Venkat Vivek

Venkat Vivek

Machine Learning Engineer
Tanya Tang

Tanya Tang

Senior Machine Learning Engineer
Thomas MacDonald

Thomas MacDonald

Software Engineer
Ritesh Kumar

Ritesh Kumar

Software Engineer

With OutPoint you can get set up in days, not months.

Easily and securely migrate your marketing data directly from the tools you use.

How it works

Watch our demo

Connect 1st party data

Simply plug in your revenue and cost data. No dev team is required for onboarding.

Run automated MMM

Incrementality and economic lift modeling for online and offline spends, refreshed monthly.

Evaluate performance

Monitor diminishing returns and marginal costs to discover highest return channels.

Allocate an optimal budget

Dial up or dial down channel spends based on predicted return to unlock net-new growth .

OutPoint helps marketers unlock "the big three" of marketing measurement:

01.
Attribution
What is the economic impact of my online and offline channels?
02.
Incrementality
What is the lift above the baseline?
03.
Marginality
What will my next dollar earn?